Ubiquity Presstech@ubiquitypress.com20260615T012941Generated by RUA metadata exporter

ucp-28-m-15-978-0-520-96717-5030115978-0-520-96717-50610.1525/luminos.2501internal-reference2800EBE10710Creative Commons Attribution-NoDerivs (CC-BY-ND)02http://creativecommons.org/licenses/by-nd/4.0/0101Almost Hollywood, Nearly New OrleansThe Lure of the Local Film Economy1A01Vicki MayerVickiMayerTulane UniversityVICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.01eng003470323User DefinedMedia studies23User DefinedSociology23User DefinedFilm23User DefinedUrban Studies12Creative economy12Film economy12Film industries12Hollywood12Hollywood South12Louisiana12New Orleans12Runaway film12Tax incentives010110300Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s IntimacyVICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.20200Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s IntimacyVICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.30400Prologue: I’m Just a Film Tax Credit Introduction: Presenting Hollywood South The Making of Regional Film Economies: Why La. Is Not L.A. Hollywood South: Structural to Visceral Reorganizations of Space The Place of Treme in the Film Economy: Love and Labor for Hollywood South (Almost a) Conclusion43000Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s IntimacyVICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.52000Open Access01000302https://storage.googleapis.com/rua-ucp/files/media/cover_images/442a528e-9282-41c4-a611-8ecf95ba8a11.jpg1030610.1525/luminos.25.aCreative Commons Attribution-NoDerivs (CC-BY-ND)02http://creativecommons.org/licenses/by-nd/4.0/Chapter0101Prologue: I’m Just a Film Tax Credit1A01Vicki MayerVickiMayerTulane UniversityVICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.01eng12Louisiana12Film incentives12Production12Tax breaks12Tax credits12000Open Access2030610.1525/luminos.25.bCreative Commons Attribution-NoDerivs (CC-BY-ND)02http://creativecommons.org/licenses/by-nd/4.0/Chapter0101Introduction: Presenting Hollywood South1A01Vicki MayerVickiMayerTulane UniversityVICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.01eng12Hollywood South12Louisiana12Runaway film12Aura12Film tax policy12Global Hollywood12William Selig12Vancouver12Zombies12000Open Access3030610.1525/luminos.25.cCreative Commons Attribution-NoDerivs (CC-BY-ND)02http://creativecommons.org/licenses/by-nd/4.0/Chapter0101The Making of Regional Film Economies: Why La. Is Not L.A.1A01Vicki MayerVickiMayerTulane UniversityVICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.01eng12Urban development12Creative economy12Colonization12Entrepreneurs12Land speculation12Local labor12Silent film production12000Open Access4030610.1525/luminos.25.dCreative Commons Attribution-NoDerivs (CC-BY-ND)02http://creativecommons.org/licenses/by-nd/4.0/Chapter0101Hollywood South: Structural to Visceral Reorganizations of Space1A01Vicki MayerVickiMayerTulane UniversityVICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.01eng12Film locations12Film production12Geography12Governance12Privatization12Public space12000Open Access5030610.1525/luminos.25.eCreative Commons Attribution-NoDerivs (CC-BY-ND)02http://creativecommons.org/licenses/by-nd/4.0/Chapter0101The Place of Treme in the Film Economy: Love and Labor for Hollywood South1A01Vicki MayerVickiMayerTulane UniversityVICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.01eng12Local labor12Archive12HBO12Place12Production study12Reception study12Television audiences12Treme12000Open Access6030610.1525/luminos.25.fCreative Commons Attribution-NoDerivs (CC-BY-ND)02http://creativecommons.org/licenses/by-nd/4.0/Chapter0101(Almost a) Conclusion1A01Vicki MayerVickiMayerTulane UniversityVICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.01eng12Film labor12Lobbying12Louisiana budget12Media policy12Precarity12Louisiana Film Entertainment Association12000Open Access01URLhttps://www.luminosoa.orgUniversity of California Press01University of California Press01Publisher’s corporate websitehttps://www.luminosoa.org02Publisher’s website for a specified workhttps://www.luminosoa.org/books/m/10.1525/luminos.25California040120170224The Author(s)02WORLD0615978-0-520-29381-6WORLD11Unknown36Supplier’s website for a specified workhttps://www.luminosoa.org29Supplier’s website: download the titlehttps://www.luminosoa.org/books/28/files/56e8a4e9-23c7-4035-8ea3-470aa0f4f77f.pdf20082017022401ucp-28-m-15-978-0-520-96717-5030115978-0-520-96717-50610.1525/luminos.2501internal-reference2800EBE10110Creative Commons Attribution-NoDerivs (CC-BY-ND)02http://creativecommons.org/licenses/by-nd/4.0/0101Almost Hollywood, Nearly New OrleansThe Lure of the Local Film Economy1A01Vicki MayerVickiMayerTulane UniversityVICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.01eng003470323User DefinedMedia studies23User DefinedSociology23User DefinedFilm23User DefinedUrban Studies12Creative economy12Film economy12Film industries12Hollywood12Hollywood South12Louisiana12New Orleans12Runaway film12Tax incentives010110300Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s IntimacyVICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.20200Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s IntimacyVICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.30400Prologue: I’m Just a Film Tax Credit Introduction: Presenting Hollywood South The Making of Regional Film Economies: Why La. Is Not L.A. Hollywood South: Structural to Visceral Reorganizations of Space The Place of Treme in the Film Economy: Love and Labor for Hollywood South (Almost a) Conclusion43000Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s IntimacyVICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.52000Open Access01000302https://storage.googleapis.com/rua-ucp/files/media/cover_images/442a528e-9282-41c4-a611-8ecf95ba8a11.jpg1030610.1525/luminos.25.aCreative Commons Attribution-NoDerivs (CC-BY-ND)02http://creativecommons.org/licenses/by-nd/4.0/Chapter0101Prologue: I’m Just a Film Tax Credit1A01Vicki MayerVickiMayerTulane UniversityVICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.01eng12Louisiana12Film incentives12Production12Tax breaks12Tax credits12000Open Access2030610.1525/luminos.25.bCreative Commons Attribution-NoDerivs (CC-BY-ND)02http://creativecommons.org/licenses/by-nd/4.0/Chapter0101Introduction: Presenting Hollywood South1A01Vicki MayerVickiMayerTulane UniversityVICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.01eng12Hollywood South12Louisiana12Runaway film12Aura12Film tax policy12Global Hollywood12William Selig12Vancouver12Zombies12000Open Access3030610.1525/luminos.25.cCreative Commons Attribution-NoDerivs (CC-BY-ND)02http://creativecommons.org/licenses/by-nd/4.0/Chapter0101The Making of Regional Film Economies: Why La. Is Not L.A.1A01Vicki MayerVickiMayerTulane UniversityVICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.01eng12Urban development12Creative economy12Colonization12Entrepreneurs12Land speculation12Local labor12Silent film production12000Open Access4030610.1525/luminos.25.dCreative Commons Attribution-NoDerivs (CC-BY-ND)02http://creativecommons.org/licenses/by-nd/4.0/Chapter0101Hollywood South: Structural to Visceral Reorganizations of Space1A01Vicki MayerVickiMayerTulane UniversityVICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.01eng12Film locations12Film production12Geography12Governance12Privatization12Public space12000Open Access5030610.1525/luminos.25.eCreative Commons Attribution-NoDerivs (CC-BY-ND)02http://creativecommons.org/licenses/by-nd/4.0/Chapter0101The Place of Treme in the Film Economy: Love and Labor for Hollywood South1A01Vicki MayerVickiMayerTulane UniversityVICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.01eng12Local labor12Archive12HBO12Place12Production study12Reception study12Television audiences12Treme12000Open Access6030610.1525/luminos.25.fCreative Commons Attribution-NoDerivs (CC-BY-ND)02http://creativecommons.org/licenses/by-nd/4.0/Chapter0101(Almost a) Conclusion1A01Vicki MayerVickiMayerTulane UniversityVICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.01eng12Film labor12Lobbying12Louisiana budget12Media policy12Precarity12Louisiana Film Entertainment Association12000Open Access01URLhttps://www.luminosoa.orgUniversity of California Press01University of California Press01Publisher’s corporate websitehttps://www.luminosoa.org02Publisher’s website for a specified workhttps://www.luminosoa.org/books/m/10.1525/luminos.25California040120170224The Author(s)02WORLD0615978-0-520-29381-6WORLD11Unknown36Supplier’s website for a specified workhttps://www.luminosoa.org29Supplier’s website: download the titlehttps://www.luminosoa.org/books/28/files/1e35d38a-7d06-458d-b399-e69a541d88a8.epub20082017022401ucp-28-m-15-978-0-520-96717-5030115978-0-520-96717-50610.1525/luminos.2501internal-reference2800EDE12110Creative Commons Attribution-NoDerivs (CC-BY-ND)02http://creativecommons.org/licenses/by-nd/4.0/0101Almost Hollywood, Nearly New OrleansThe Lure of the Local Film Economy1A01Vicki MayerVickiMayerTulane UniversityVICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.01eng003470323User DefinedMedia studies23User DefinedSociology23User DefinedFilm23User DefinedUrban Studies12Creative economy12Film economy12Film industries12Hollywood12Hollywood South12Louisiana12New Orleans12Runaway film12Tax incentives010110300Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s IntimacyVICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.20200Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s IntimacyVICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.30400Prologue: I’m Just a Film Tax Credit Introduction: Presenting Hollywood South The Making of Regional Film Economies: Why La. Is Not L.A. Hollywood South: Structural to Visceral Reorganizations of Space The Place of Treme in the Film Economy: Love and Labor for Hollywood South (Almost a) Conclusion43000Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s IntimacyVICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.52000Open Access01000302https://storage.googleapis.com/rua-ucp/files/media/cover_images/442a528e-9282-41c4-a611-8ecf95ba8a11.jpg1030610.1525/luminos.25.aCreative Commons Attribution-NoDerivs (CC-BY-ND)02http://creativecommons.org/licenses/by-nd/4.0/Chapter0101Prologue: I’m Just a Film Tax Credit1A01Vicki MayerVickiMayerTulane UniversityVICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.01eng12Louisiana12Film incentives12Production12Tax breaks12Tax credits12000Open Access2030610.1525/luminos.25.bCreative Commons Attribution-NoDerivs (CC-BY-ND)02http://creativecommons.org/licenses/by-nd/4.0/Chapter0101Introduction: Presenting Hollywood South1A01Vicki MayerVickiMayerTulane UniversityVICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.01eng12Hollywood South12Louisiana12Runaway film12Aura12Film tax policy12Global Hollywood12William Selig12Vancouver12Zombies12000Open Access3030610.1525/luminos.25.cCreative Commons Attribution-NoDerivs (CC-BY-ND)02http://creativecommons.org/licenses/by-nd/4.0/Chapter0101The Making of Regional Film Economies: Why La. Is Not L.A.1A01Vicki MayerVickiMayerTulane UniversityVICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.01eng12Urban development12Creative economy12Colonization12Entrepreneurs12Land speculation12Local labor12Silent film production12000Open Access4030610.1525/luminos.25.dCreative Commons Attribution-NoDerivs (CC-BY-ND)02http://creativecommons.org/licenses/by-nd/4.0/Chapter0101Hollywood South: Structural to Visceral Reorganizations of Space1A01Vicki MayerVickiMayerTulane UniversityVICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.01eng12Film locations12Film production12Geography12Governance12Privatization12Public space12000Open Access5030610.1525/luminos.25.eCreative Commons Attribution-NoDerivs (CC-BY-ND)02http://creativecommons.org/licenses/by-nd/4.0/Chapter0101The Place of Treme in the Film Economy: Love and Labor for Hollywood South1A01Vicki MayerVickiMayerTulane UniversityVICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.01eng12Local labor12Archive12HBO12Place12Production study12Reception study12Television audiences12Treme12000Open Access6030610.1525/luminos.25.fCreative Commons Attribution-NoDerivs (CC-BY-ND)02http://creativecommons.org/licenses/by-nd/4.0/Chapter0101(Almost a) Conclusion1A01Vicki MayerVickiMayerTulane UniversityVICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.01eng12Film labor12Lobbying12Louisiana budget12Media policy12Precarity12Louisiana Film Entertainment Association12000Open Access01URLhttps://www.luminosoa.orgUniversity of California Press01University of California Press01Publisher’s corporate websitehttps://www.luminosoa.org02Publisher’s website for a specified workhttps://www.luminosoa.org/books/m/10.1525/luminos.25California040120170224The Author(s)02WORLD0615978-0-520-29381-6WORLD11Unknown36Supplier’s website for a specified workhttps://www.luminosoa.org29Supplier’s website: download the titlehttps://www.luminosoa.org/books/28/files/6fbeadff-29be-4cb5-9d40-b0ba8a7c60af.mobi20082017022401ucp-28-m-15-978-0-520-29381-6030115978-0-520-29381-60610.1525/luminos.2501internal-reference2800BCB20210026in030.4in080.50044933474lb019inCreative Commons Attribution-NoDerivs (CC-BY-ND)02http://creativecommons.org/licenses/by-nd/4.0/0101Almost Hollywood, Nearly New OrleansThe Lure of the Local Film Economy1A01Vicki MayerVickiMayerTulane UniversityVICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.01eng003470323User DefinedMedia studies23User DefinedSociology23User DefinedFilm23User DefinedUrban Studies12Creative economy12Film economy12Film industries12Hollywood12Hollywood South12Louisiana12New Orleans12Runaway film12Tax incentives010110300Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s IntimacyVICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.20200Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s IntimacyVICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.30400Prologue: I’m Just a Film Tax Credit Introduction: Presenting Hollywood South The Making of Regional Film Economies: Why La. Is Not L.A. Hollywood South: Structural to Visceral Reorganizations of Space The Place of Treme in the Film Economy: Love and Labor for Hollywood South (Almost a) Conclusion43000Early in the twenty-first century, Louisiana, one of the poorest states in the United States, redirected millions in tax dollars from the public coffers in an effort to become the top location site globally for the production of Hollywood films and television series. Why would lawmakers support such a policy? Why would citizens accept the policy’s uncomfortable effects on their economy and culture? Almost Hollywood, Nearly New Orleans addresses these questions through a study of the local and everyday experiences of the film economy in New Orleans, Louisiana—a city that has twice taken the mantle of becoming a movie production capital. From the silent era to today’s Hollywood South, Vicki Mayer explains that the aura of a film economy is inseparable from a prevailing sense of home, even as it changes that place irrevocably.“A scathing critique of the economic realities and broken promises of Hollywood South, told in rich ethnographic detail and passionately argued through Vicki Mayer’s deep connection to New Orleans. This is a vital book.” NITIN GOVIL, author of Orienting Hollywood: A Century of Film Culture between Los Angeles and Bombay“Mayer guides readers through the numbers and arguments behind Louisiana’s costly love affair with the film industry and raises important questions over whether the state’s citizens are getting their money’s worth.” STEPHANIE GRACE, columnist, The New Orleans Advocate“A visionary in the study of cultural labor, economy, and geography, Mayer is that rare writer who combines exquisite storytelling with rigorous scholarship. This is an essential contribution to film and media studies, and an urgent history lesson for policy makers.” MELISSA GREGG, author of Work’s IntimacyVICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.52000Open Access01000302https://storage.googleapis.com/rua-ucp/files/media/cover_images/442a528e-9282-41c4-a611-8ecf95ba8a11.jpg1030610.1525/luminos.25.aCreative Commons Attribution-NoDerivs (CC-BY-ND)02http://creativecommons.org/licenses/by-nd/4.0/Chapter0101Prologue: I’m Just a Film Tax Credit1A01Vicki MayerVickiMayerTulane UniversityVICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.01eng12Louisiana12Film incentives12Production12Tax breaks12Tax credits12000Open Access2030610.1525/luminos.25.bCreative Commons Attribution-NoDerivs (CC-BY-ND)02http://creativecommons.org/licenses/by-nd/4.0/Chapter0101Introduction: Presenting Hollywood South1A01Vicki MayerVickiMayerTulane UniversityVICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.01eng12Hollywood South12Louisiana12Runaway film12Aura12Film tax policy12Global Hollywood12William Selig12Vancouver12Zombies12000Open Access3030610.1525/luminos.25.cCreative Commons Attribution-NoDerivs (CC-BY-ND)02http://creativecommons.org/licenses/by-nd/4.0/Chapter0101The Making of Regional Film Economies: Why La. Is Not L.A.1A01Vicki MayerVickiMayerTulane UniversityVICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.01eng12Urban development12Creative economy12Colonization12Entrepreneurs12Land speculation12Local labor12Silent film production12000Open Access4030610.1525/luminos.25.dCreative Commons Attribution-NoDerivs (CC-BY-ND)02http://creativecommons.org/licenses/by-nd/4.0/Chapter0101Hollywood South: Structural to Visceral Reorganizations of Space1A01Vicki MayerVickiMayerTulane UniversityVICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.01eng12Film locations12Film production12Geography12Governance12Privatization12Public space12000Open Access5030610.1525/luminos.25.eCreative Commons Attribution-NoDerivs (CC-BY-ND)02http://creativecommons.org/licenses/by-nd/4.0/Chapter0101The Place of Treme in the Film Economy: Love and Labor for Hollywood South1A01Vicki MayerVickiMayerTulane UniversityVICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.01eng12Local labor12Archive12HBO12Place12Production study12Reception study12Television audiences12Treme12000Open Access6030610.1525/luminos.25.fCreative Commons Attribution-NoDerivs (CC-BY-ND)02http://creativecommons.org/licenses/by-nd/4.0/Chapter0101(Almost a) Conclusion1A01Vicki MayerVickiMayerTulane UniversityVICKI MAYER is Professor of Communication at Tulane University. She is coeditor of the journal Television & New Media and author or editor of several books and journal articles about media production, creative industries, and cultural work.01eng12Film labor12Lobbying12Louisiana budget12Media policy12Precarity12Louisiana Film Entertainment Association12000Open Access01URLhttps://www.luminosoa.orgUniversity of California Press01University of California Press01Publisher’s corporate websitehttps://www.luminosoa.org02Publisher’s website for a specified workhttps://www.luminosoa.org/books/m/10.1525/luminos.25California040120170224The Author(s)02WORLD0615978-0-520-96717-50615978-0-520-96717-50615978-0-520-96717-5WORLD11Unknown20082017022408