Ubiquity Presstech@ubiquitypress.com20260523T203914Generated by RUA metadata exporter

ucp-187-m-15-978-0-520-38235-0030115978-0-520-38235-001internal-reference1870610.1525/luminos.17000BCB2021002152mm0320mm01229mmCreative Commons Attribution-NonCommercial-NoDerivs (CC-BY-NC-ND)02http://creativecommons.org/licenses/by-nc-nd/4.0/0101Maverick MoviesNew Line Cinema and the Transformation of American Film1A01Daniel HerbertDanielHerbertUniversity of MichiganDANIEL HERBERT is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.01eng0029603010110300Maverick Movies tells the improbable story of New Line Cinema, a company that cut a remarkable path through the American film industry and movie culture. Founded in 1967 as an art film distributor, New Line made a small fortune running John Waters’s Pink Flamingos at midnight screenings in the 1970s and found reliable returns with the Nightmare on Elm Street franchise in the 1980s. By 2001, the company competed with the major Hollywood studios and reached global box office success with the Lord of the Rings franchise. Blurring boundaries between high and low culture, between independent film and Hollywood, and between the margins and the mainstream, New Line Cinema epitomizes Hollywood’s shift in focus from the mass audience fostered by the classic studios to the multitude of niche audiences sought today.“At long last, a top film scholar takes a deep dive into New Line Cinema’s remarkable and most unlikely history. Mining a wealth of primary sources and trade press accounts, and with access to New Line’s renegade founder Bob Shaye himself, Daniel Herbert deftly recounts the company’s rags-to-riches saga and firmly situates New Line as one of the most important Hollywood studios in the past half century.” — THOMAS SCHATZ, author of The Genius of the System: Hollywood Filmmaking in the Studio Era“Exhibiting the same archival dexterity he brought to Videoland, Herbert reconsiders how New Line’s eclecticism both predicted and reflected broader changes in US film culture of the late twentieth century. This book will revitalize the field of distribution studies.” — CAETLIN BENSON-ALLOTT, author of The Stuff of Spectatorship: Material Cultures of Film and Television“Focusing on New Line Cinema, an indie outfit rooted in 1960s college-campus film culture that in the 1990s briefly became the tail that wagged the dog at the WB, Herbert crafts a compelling road map of the volatile movie industry of postclassical Hollywood.” — JON LEWIS, author of Road Trip to Nowhere: Hollywood Encounters the CountercultureDANIEL HERBERT is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.20200Maverick Movies tells the improbable story of New Line Cinema, a company that cut a remarkable path through the American film industry and movie culture. Founded in 1967 as an art film distributor, New Line made a small fortune running John Waters’s Pink Flamingos at midnight screenings in the 1970s and found reliable returns with the Nightmare on Elm Street franchise in the 1980s. By 2001, the company competed with the major Hollywood studios and reached global box office success with the Lord of the Rings franchise. Blurring boundaries between high and low culture, between independent film and Hollywood, and between the margins and the mainstream, New Line Cinema epitomizes Hollywood’s shift in focus from the mass audience fostered by the classic studios to the multitude of niche audiences sought today.“At long last, a top film scholar takes a deep dive into New Line Cinema’s remarkable and most unlikely history. Mining a wealth of primary sources and trade press accounts, and with access to New Line’s renegade founder Bob Shaye himself, Daniel Herbert deftly recounts the company’s rags-to-riches saga and firmly situates New Line as one of the most important Hollywood studios in the past half century.” — THOMAS SCHATZ, author of The Genius of the System: Hollywood Filmmaking in the Studio Era“Exhibiting the same archival dexterity he brought to Videoland, Herbert reconsiders how New Line’s eclecticism both predicted and reflected broader changes in US film culture of the late twentieth century. This book will revitalize the field of distribution studies.” — CAETLIN BENSON-ALLOTT, author of The Stuff of Spectatorship: Material Cultures of Film and Television“Focusing on New Line Cinema, an indie outfit rooted in 1960s college-campus film culture that in the 1990s briefly became the tail that wagged the dog at the WB, Herbert crafts a compelling road map of the volatile movie industry of postclassical Hollywood.” — JON LEWIS, author of Road Trip to Nowhere: Hollywood Encounters the CountercultureDANIEL HERBERT is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.30400Introduction: New Line Cinema and the Shape of the Modern Movie Business “Take a Film Where It Will Be Most Appreciated”: The First Decade of New Line Cinema “So-Called Ancillary Markets”: New Line Takes the Margins to the Mainstream “Evolutions of Identity”: New Line and the Transformative 1990s “Upscale” Cinema: Fine Line Features and the Indie Boom of the 1990s One Franchise to Rule Them All: New Line and The Lord of the Rings Conclusion: Legends of the Film Industry43000Maverick Movies tells the improbable story of New Line Cinema, a company that cut a remarkable path through the American film industry and movie culture. Founded in 1967 as an art film distributor, New Line made a small fortune running John Waters’s Pink Flamingos at midnight screenings in the 1970s and found reliable returns with the Nightmare on Elm Street franchise in the 1980s. By 2001, the company competed with the major Hollywood studios and reached global box office success with the Lord of the Rings franchise. Blurring boundaries between high and low culture, between independent film and Hollywood, and between the margins and the mainstream, New Line Cinema epitomizes Hollywood’s shift in focus from the mass audience fostered by the classic studios to the multitude of niche audiences sought today.“At long last, a top film scholar takes a deep dive into New Line Cinema’s remarkable and most unlikely history. Mining a wealth of primary sources and trade press accounts, and with access to New Line’s renegade founder Bob Shaye himself, Daniel Herbert deftly recounts the company’s rags-to-riches saga and firmly situates New Line as one of the most important Hollywood studios in the past half century.” — THOMAS SCHATZ, author of The Genius of the System: Hollywood Filmmaking in the Studio Era“Exhibiting the same archival dexterity he brought to Videoland, Herbert reconsiders how New Line’s eclecticism both predicted and reflected broader changes in US film culture of the late twentieth century. This book will revitalize the field of distribution studies.” — CAETLIN BENSON-ALLOTT, author of The Stuff of Spectatorship: Material Cultures of Film and Television“Focusing on New Line Cinema, an indie outfit rooted in 1960s college-campus film culture that in the 1990s briefly became the tail that wagged the dog at the WB, Herbert crafts a compelling road map of the volatile movie industry of postclassical Hollywood.” — JON LEWIS, author of Road Trip to Nowhere: Hollywood Encounters the CountercultureDANIEL HERBERT is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.52000Open Access01000302https://storage.googleapis.com/rua-ucp/files/media/cover_images/17ae50e1-a8e7-4a4e-88f1-ca10ea46740b.png1030610.1525/luminos.170.aCreative Commons Attribution-NonCommercial-NoDerivs (CC-BY-NC-ND)02http://creativecommons.org/licenses/by-nc-nd/4.0/Chapter0101Introduction: New Line Cinema and the Shape of the Modern Movie Business1A01Daniel HerbertDanielHerbertUniversity of MichiganDANIEL HERBERT is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.01eng12000Open Access2030610.1525/luminos.170.bCreative Commons Attribution-NonCommercial-NoDerivs (CC-BY-NC-ND)02http://creativecommons.org/licenses/by-nc-nd/4.0/Chapter0101“Take a Film Where It Will Be Most Appreciated”: The First Decade of New Line Cinema1A01Daniel HerbertDanielHerbertUniversity of MichiganDANIEL HERBERT is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.01eng12000Open Access3030610.1525/luminos.170.cCreative Commons Attribution-NonCommercial-NoDerivs (CC-BY-NC-ND)02http://creativecommons.org/licenses/by-nc-nd/4.0/Chapter0101“So-Called Ancillary Markets”: New Line Takes the Margins to the Mainstream1A01Daniel HerbertDanielHerbertUniversity of MichiganDANIEL HERBERT is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.01eng12000Open Access4030610.1525/luminos.170.dCreative Commons Attribution-NonCommercial-NoDerivs (CC-BY-NC-ND)02http://creativecommons.org/licenses/by-nc-nd/4.0/Chapter0101“Evolutions of Identity”: New Line and the Transformative 1990s1A01Daniel HerbertDanielHerbertUniversity of MichiganDANIEL HERBERT is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.01eng12000Open Access5030610.1525/luminos.170.eCreative Commons Attribution-NonCommercial-NoDerivs (CC-BY-NC-ND)02http://creativecommons.org/licenses/by-nc-nd/4.0/Chapter0101“Upscale” Cinema: Fine Line Features and the Indie Boom of the 1990s1A01Daniel HerbertDanielHerbertUniversity of MichiganDANIEL HERBERT is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.01eng12000Open Access6030610.1525/luminos.170.fCreative Commons Attribution-NonCommercial-NoDerivs (CC-BY-NC-ND)02http://creativecommons.org/licenses/by-nc-nd/4.0/Chapter0101One Franchise to Rule Them All: New Line and The Lord of the Rings1A01Daniel HerbertDanielHerbertUniversity of MichiganDANIEL HERBERT is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.01eng12000Open Access7030610.1525/luminos.170.gCreative Commons Attribution-NonCommercial-NoDerivs (CC-BY-NC-ND)02http://creativecommons.org/licenses/by-nc-nd/4.0/Chapter0101Conclusion: Legends of the Film Industry1A01Daniel HerbertDanielHerbertUniversity of MichiganDANIEL HERBERT is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.01eng12000Open Access01URLhttps://www.luminosoa.orgUniversity of California Press01University of California Press01Publisher’s corporate websitehttps://www.luminosoa.org02Publisher’s website for a specified workhttps://www.luminosoa.org/books/m/10.1525/luminos.170California040120231121The Author(s)02WORLD0615978-0-520-38236-70615978-0-520-38236-70615978-0-520-38236-7WORLD11Unknown20082023112108ucp-187-m-15-978-0-520-38236-7030115978-0-520-38236-701internal-reference1870610.1525/luminos.17000EBE10710Creative Commons Attribution-NonCommercial-NoDerivs (CC-BY-NC-ND)02http://creativecommons.org/licenses/by-nc-nd/4.0/0101Maverick MoviesNew Line Cinema and the Transformation of American Film1A01Daniel HerbertDanielHerbertUniversity of MichiganDANIEL HERBERT is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.01eng0029603010110300Maverick Movies tells the improbable story of New Line Cinema, a company that cut a remarkable path through the American film industry and movie culture. Founded in 1967 as an art film distributor, New Line made a small fortune running John Waters’s Pink Flamingos at midnight screenings in the 1970s and found reliable returns with the Nightmare on Elm Street franchise in the 1980s. By 2001, the company competed with the major Hollywood studios and reached global box office success with the Lord of the Rings franchise. Blurring boundaries between high and low culture, between independent film and Hollywood, and between the margins and the mainstream, New Line Cinema epitomizes Hollywood’s shift in focus from the mass audience fostered by the classic studios to the multitude of niche audiences sought today.“At long last, a top film scholar takes a deep dive into New Line Cinema’s remarkable and most unlikely history. Mining a wealth of primary sources and trade press accounts, and with access to New Line’s renegade founder Bob Shaye himself, Daniel Herbert deftly recounts the company’s rags-to-riches saga and firmly situates New Line as one of the most important Hollywood studios in the past half century.” — THOMAS SCHATZ, author of The Genius of the System: Hollywood Filmmaking in the Studio Era“Exhibiting the same archival dexterity he brought to Videoland, Herbert reconsiders how New Line’s eclecticism both predicted and reflected broader changes in US film culture of the late twentieth century. This book will revitalize the field of distribution studies.” — CAETLIN BENSON-ALLOTT, author of The Stuff of Spectatorship: Material Cultures of Film and Television“Focusing on New Line Cinema, an indie outfit rooted in 1960s college-campus film culture that in the 1990s briefly became the tail that wagged the dog at the WB, Herbert crafts a compelling road map of the volatile movie industry of postclassical Hollywood.” — JON LEWIS, author of Road Trip to Nowhere: Hollywood Encounters the CountercultureDANIEL HERBERT is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.20200Maverick Movies tells the improbable story of New Line Cinema, a company that cut a remarkable path through the American film industry and movie culture. Founded in 1967 as an art film distributor, New Line made a small fortune running John Waters’s Pink Flamingos at midnight screenings in the 1970s and found reliable returns with the Nightmare on Elm Street franchise in the 1980s. By 2001, the company competed with the major Hollywood studios and reached global box office success with the Lord of the Rings franchise. Blurring boundaries between high and low culture, between independent film and Hollywood, and between the margins and the mainstream, New Line Cinema epitomizes Hollywood’s shift in focus from the mass audience fostered by the classic studios to the multitude of niche audiences sought today.“At long last, a top film scholar takes a deep dive into New Line Cinema’s remarkable and most unlikely history. Mining a wealth of primary sources and trade press accounts, and with access to New Line’s renegade founder Bob Shaye himself, Daniel Herbert deftly recounts the company’s rags-to-riches saga and firmly situates New Line as one of the most important Hollywood studios in the past half century.” — THOMAS SCHATZ, author of The Genius of the System: Hollywood Filmmaking in the Studio Era“Exhibiting the same archival dexterity he brought to Videoland, Herbert reconsiders how New Line’s eclecticism both predicted and reflected broader changes in US film culture of the late twentieth century. This book will revitalize the field of distribution studies.” — CAETLIN BENSON-ALLOTT, author of The Stuff of Spectatorship: Material Cultures of Film and Television“Focusing on New Line Cinema, an indie outfit rooted in 1960s college-campus film culture that in the 1990s briefly became the tail that wagged the dog at the WB, Herbert crafts a compelling road map of the volatile movie industry of postclassical Hollywood.” — JON LEWIS, author of Road Trip to Nowhere: Hollywood Encounters the CountercultureDANIEL HERBERT is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.30400Introduction: New Line Cinema and the Shape of the Modern Movie Business “Take a Film Where It Will Be Most Appreciated”: The First Decade of New Line Cinema “So-Called Ancillary Markets”: New Line Takes the Margins to the Mainstream “Evolutions of Identity”: New Line and the Transformative 1990s “Upscale” Cinema: Fine Line Features and the Indie Boom of the 1990s One Franchise to Rule Them All: New Line and The Lord of the Rings Conclusion: Legends of the Film Industry43000Maverick Movies tells the improbable story of New Line Cinema, a company that cut a remarkable path through the American film industry and movie culture. Founded in 1967 as an art film distributor, New Line made a small fortune running John Waters’s Pink Flamingos at midnight screenings in the 1970s and found reliable returns with the Nightmare on Elm Street franchise in the 1980s. By 2001, the company competed with the major Hollywood studios and reached global box office success with the Lord of the Rings franchise. Blurring boundaries between high and low culture, between independent film and Hollywood, and between the margins and the mainstream, New Line Cinema epitomizes Hollywood’s shift in focus from the mass audience fostered by the classic studios to the multitude of niche audiences sought today.“At long last, a top film scholar takes a deep dive into New Line Cinema’s remarkable and most unlikely history. Mining a wealth of primary sources and trade press accounts, and with access to New Line’s renegade founder Bob Shaye himself, Daniel Herbert deftly recounts the company’s rags-to-riches saga and firmly situates New Line as one of the most important Hollywood studios in the past half century.” — THOMAS SCHATZ, author of The Genius of the System: Hollywood Filmmaking in the Studio Era“Exhibiting the same archival dexterity he brought to Videoland, Herbert reconsiders how New Line’s eclecticism both predicted and reflected broader changes in US film culture of the late twentieth century. This book will revitalize the field of distribution studies.” — CAETLIN BENSON-ALLOTT, author of The Stuff of Spectatorship: Material Cultures of Film and Television“Focusing on New Line Cinema, an indie outfit rooted in 1960s college-campus film culture that in the 1990s briefly became the tail that wagged the dog at the WB, Herbert crafts a compelling road map of the volatile movie industry of postclassical Hollywood.” — JON LEWIS, author of Road Trip to Nowhere: Hollywood Encounters the CountercultureDANIEL HERBERT is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.52000Open Access01000302https://storage.googleapis.com/rua-ucp/files/media/cover_images/17ae50e1-a8e7-4a4e-88f1-ca10ea46740b.png1030610.1525/luminos.170.aCreative Commons Attribution-NonCommercial-NoDerivs (CC-BY-NC-ND)02http://creativecommons.org/licenses/by-nc-nd/4.0/Chapter0101Introduction: New Line Cinema and the Shape of the Modern Movie Business1A01Daniel HerbertDanielHerbertUniversity of MichiganDANIEL HERBERT is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.01eng12000Open Access2030610.1525/luminos.170.bCreative Commons Attribution-NonCommercial-NoDerivs (CC-BY-NC-ND)02http://creativecommons.org/licenses/by-nc-nd/4.0/Chapter0101“Take a Film Where It Will Be Most Appreciated”: The First Decade of New Line Cinema1A01Daniel HerbertDanielHerbertUniversity of MichiganDANIEL HERBERT is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.01eng12000Open Access3030610.1525/luminos.170.cCreative Commons Attribution-NonCommercial-NoDerivs (CC-BY-NC-ND)02http://creativecommons.org/licenses/by-nc-nd/4.0/Chapter0101“So-Called Ancillary Markets”: New Line Takes the Margins to the Mainstream1A01Daniel HerbertDanielHerbertUniversity of MichiganDANIEL HERBERT is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.01eng12000Open Access4030610.1525/luminos.170.dCreative Commons Attribution-NonCommercial-NoDerivs (CC-BY-NC-ND)02http://creativecommons.org/licenses/by-nc-nd/4.0/Chapter0101“Evolutions of Identity”: New Line and the Transformative 1990s1A01Daniel HerbertDanielHerbertUniversity of MichiganDANIEL HERBERT is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.01eng12000Open Access5030610.1525/luminos.170.eCreative Commons Attribution-NonCommercial-NoDerivs (CC-BY-NC-ND)02http://creativecommons.org/licenses/by-nc-nd/4.0/Chapter0101“Upscale” Cinema: Fine Line Features and the Indie Boom of the 1990s1A01Daniel HerbertDanielHerbertUniversity of MichiganDANIEL HERBERT is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.01eng12000Open Access6030610.1525/luminos.170.fCreative Commons Attribution-NonCommercial-NoDerivs (CC-BY-NC-ND)02http://creativecommons.org/licenses/by-nc-nd/4.0/Chapter0101One Franchise to Rule Them All: New Line and The Lord of the Rings1A01Daniel HerbertDanielHerbertUniversity of MichiganDANIEL HERBERT is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.01eng12000Open Access7030610.1525/luminos.170.gCreative Commons Attribution-NonCommercial-NoDerivs (CC-BY-NC-ND)02http://creativecommons.org/licenses/by-nc-nd/4.0/Chapter0101Conclusion: Legends of the Film Industry1A01Daniel HerbertDanielHerbertUniversity of MichiganDANIEL HERBERT is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.01eng12000Open Access01URLhttps://www.luminosoa.orgUniversity of California Press01University of California Press01Publisher’s corporate websitehttps://www.luminosoa.org02Publisher’s website for a specified workhttps://www.luminosoa.org/books/m/10.1525/luminos.170California040120231121The Author(s)02WORLD0615978-0-520-38235-0WORLD11Unknown36Supplier’s website for a specified workhttps://www.luminosoa.org29Supplier’s website: download the titlehttps://www.luminosoa.org/books/187/files/f4e52cb5-d6fe-400c-903b-738eaf63ff3b.pdf20082023112101ucp-187-m-15-978-0-520-38236-7030115978-0-520-38236-701internal-reference1870610.1525/luminos.17000EBE10110Creative Commons Attribution-NonCommercial-NoDerivs (CC-BY-NC-ND)02http://creativecommons.org/licenses/by-nc-nd/4.0/0101Maverick MoviesNew Line Cinema and the Transformation of American Film1A01Daniel HerbertDanielHerbertUniversity of MichiganDANIEL HERBERT is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.01eng0029603010110300Maverick Movies tells the improbable story of New Line Cinema, a company that cut a remarkable path through the American film industry and movie culture. Founded in 1967 as an art film distributor, New Line made a small fortune running John Waters’s Pink Flamingos at midnight screenings in the 1970s and found reliable returns with the Nightmare on Elm Street franchise in the 1980s. By 2001, the company competed with the major Hollywood studios and reached global box office success with the Lord of the Rings franchise. Blurring boundaries between high and low culture, between independent film and Hollywood, and between the margins and the mainstream, New Line Cinema epitomizes Hollywood’s shift in focus from the mass audience fostered by the classic studios to the multitude of niche audiences sought today.“At long last, a top film scholar takes a deep dive into New Line Cinema’s remarkable and most unlikely history. Mining a wealth of primary sources and trade press accounts, and with access to New Line’s renegade founder Bob Shaye himself, Daniel Herbert deftly recounts the company’s rags-to-riches saga and firmly situates New Line as one of the most important Hollywood studios in the past half century.” — THOMAS SCHATZ, author of The Genius of the System: Hollywood Filmmaking in the Studio Era“Exhibiting the same archival dexterity he brought to Videoland, Herbert reconsiders how New Line’s eclecticism both predicted and reflected broader changes in US film culture of the late twentieth century. This book will revitalize the field of distribution studies.” — CAETLIN BENSON-ALLOTT, author of The Stuff of Spectatorship: Material Cultures of Film and Television“Focusing on New Line Cinema, an indie outfit rooted in 1960s college-campus film culture that in the 1990s briefly became the tail that wagged the dog at the WB, Herbert crafts a compelling road map of the volatile movie industry of postclassical Hollywood.” — JON LEWIS, author of Road Trip to Nowhere: Hollywood Encounters the CountercultureDANIEL HERBERT is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.20200Maverick Movies tells the improbable story of New Line Cinema, a company that cut a remarkable path through the American film industry and movie culture. Founded in 1967 as an art film distributor, New Line made a small fortune running John Waters’s Pink Flamingos at midnight screenings in the 1970s and found reliable returns with the Nightmare on Elm Street franchise in the 1980s. By 2001, the company competed with the major Hollywood studios and reached global box office success with the Lord of the Rings franchise. Blurring boundaries between high and low culture, between independent film and Hollywood, and between the margins and the mainstream, New Line Cinema epitomizes Hollywood’s shift in focus from the mass audience fostered by the classic studios to the multitude of niche audiences sought today.“At long last, a top film scholar takes a deep dive into New Line Cinema’s remarkable and most unlikely history. Mining a wealth of primary sources and trade press accounts, and with access to New Line’s renegade founder Bob Shaye himself, Daniel Herbert deftly recounts the company’s rags-to-riches saga and firmly situates New Line as one of the most important Hollywood studios in the past half century.” — THOMAS SCHATZ, author of The Genius of the System: Hollywood Filmmaking in the Studio Era“Exhibiting the same archival dexterity he brought to Videoland, Herbert reconsiders how New Line’s eclecticism both predicted and reflected broader changes in US film culture of the late twentieth century. This book will revitalize the field of distribution studies.” — CAETLIN BENSON-ALLOTT, author of The Stuff of Spectatorship: Material Cultures of Film and Television“Focusing on New Line Cinema, an indie outfit rooted in 1960s college-campus film culture that in the 1990s briefly became the tail that wagged the dog at the WB, Herbert crafts a compelling road map of the volatile movie industry of postclassical Hollywood.” — JON LEWIS, author of Road Trip to Nowhere: Hollywood Encounters the CountercultureDANIEL HERBERT is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.30400Introduction: New Line Cinema and the Shape of the Modern Movie Business “Take a Film Where It Will Be Most Appreciated”: The First Decade of New Line Cinema “So-Called Ancillary Markets”: New Line Takes the Margins to the Mainstream “Evolutions of Identity”: New Line and the Transformative 1990s “Upscale” Cinema: Fine Line Features and the Indie Boom of the 1990s One Franchise to Rule Them All: New Line and The Lord of the Rings Conclusion: Legends of the Film Industry43000Maverick Movies tells the improbable story of New Line Cinema, a company that cut a remarkable path through the American film industry and movie culture. Founded in 1967 as an art film distributor, New Line made a small fortune running John Waters’s Pink Flamingos at midnight screenings in the 1970s and found reliable returns with the Nightmare on Elm Street franchise in the 1980s. By 2001, the company competed with the major Hollywood studios and reached global box office success with the Lord of the Rings franchise. Blurring boundaries between high and low culture, between independent film and Hollywood, and between the margins and the mainstream, New Line Cinema epitomizes Hollywood’s shift in focus from the mass audience fostered by the classic studios to the multitude of niche audiences sought today.“At long last, a top film scholar takes a deep dive into New Line Cinema’s remarkable and most unlikely history. Mining a wealth of primary sources and trade press accounts, and with access to New Line’s renegade founder Bob Shaye himself, Daniel Herbert deftly recounts the company’s rags-to-riches saga and firmly situates New Line as one of the most important Hollywood studios in the past half century.” — THOMAS SCHATZ, author of The Genius of the System: Hollywood Filmmaking in the Studio Era“Exhibiting the same archival dexterity he brought to Videoland, Herbert reconsiders how New Line’s eclecticism both predicted and reflected broader changes in US film culture of the late twentieth century. This book will revitalize the field of distribution studies.” — CAETLIN BENSON-ALLOTT, author of The Stuff of Spectatorship: Material Cultures of Film and Television“Focusing on New Line Cinema, an indie outfit rooted in 1960s college-campus film culture that in the 1990s briefly became the tail that wagged the dog at the WB, Herbert crafts a compelling road map of the volatile movie industry of postclassical Hollywood.” — JON LEWIS, author of Road Trip to Nowhere: Hollywood Encounters the CountercultureDANIEL HERBERT is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.52000Open Access01000302https://storage.googleapis.com/rua-ucp/files/media/cover_images/17ae50e1-a8e7-4a4e-88f1-ca10ea46740b.png1030610.1525/luminos.170.aCreative Commons Attribution-NonCommercial-NoDerivs (CC-BY-NC-ND)02http://creativecommons.org/licenses/by-nc-nd/4.0/Chapter0101Introduction: New Line Cinema and the Shape of the Modern Movie Business1A01Daniel HerbertDanielHerbertUniversity of MichiganDANIEL HERBERT is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.01eng12000Open Access2030610.1525/luminos.170.bCreative Commons Attribution-NonCommercial-NoDerivs (CC-BY-NC-ND)02http://creativecommons.org/licenses/by-nc-nd/4.0/Chapter0101“Take a Film Where It Will Be Most Appreciated”: The First Decade of New Line Cinema1A01Daniel HerbertDanielHerbertUniversity of MichiganDANIEL HERBERT is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.01eng12000Open Access3030610.1525/luminos.170.cCreative Commons Attribution-NonCommercial-NoDerivs (CC-BY-NC-ND)02http://creativecommons.org/licenses/by-nc-nd/4.0/Chapter0101“So-Called Ancillary Markets”: New Line Takes the Margins to the Mainstream1A01Daniel HerbertDanielHerbertUniversity of MichiganDANIEL HERBERT is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.01eng12000Open Access4030610.1525/luminos.170.dCreative Commons Attribution-NonCommercial-NoDerivs (CC-BY-NC-ND)02http://creativecommons.org/licenses/by-nc-nd/4.0/Chapter0101“Evolutions of Identity”: New Line and the Transformative 1990s1A01Daniel HerbertDanielHerbertUniversity of MichiganDANIEL HERBERT is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.01eng12000Open Access5030610.1525/luminos.170.eCreative Commons Attribution-NonCommercial-NoDerivs (CC-BY-NC-ND)02http://creativecommons.org/licenses/by-nc-nd/4.0/Chapter0101“Upscale” Cinema: Fine Line Features and the Indie Boom of the 1990s1A01Daniel HerbertDanielHerbertUniversity of MichiganDANIEL HERBERT is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.01eng12000Open Access6030610.1525/luminos.170.fCreative Commons Attribution-NonCommercial-NoDerivs (CC-BY-NC-ND)02http://creativecommons.org/licenses/by-nc-nd/4.0/Chapter0101One Franchise to Rule Them All: New Line and The Lord of the Rings1A01Daniel HerbertDanielHerbertUniversity of MichiganDANIEL HERBERT is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.01eng12000Open Access7030610.1525/luminos.170.gCreative Commons Attribution-NonCommercial-NoDerivs (CC-BY-NC-ND)02http://creativecommons.org/licenses/by-nc-nd/4.0/Chapter0101Conclusion: Legends of the Film Industry1A01Daniel HerbertDanielHerbertUniversity of MichiganDANIEL HERBERT is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.01eng12000Open Access01URLhttps://www.luminosoa.orgUniversity of California Press01University of California Press01Publisher’s corporate websitehttps://www.luminosoa.org02Publisher’s website for a specified workhttps://www.luminosoa.org/books/m/10.1525/luminos.170California040120231121The Author(s)02WORLD0615978-0-520-38235-0WORLD11Unknown36Supplier’s website for a specified workhttps://www.luminosoa.org29Supplier’s website: download the titlehttps://www.luminosoa.org/books/187/files/3f3b6ead-63e0-4d3b-b780-774d8e3ae56d.epub20082023112101ucp-187-m-15-978-0-520-38236-7030115978-0-520-38236-701internal-reference1870610.1525/luminos.17000EDE12110Creative Commons Attribution-NonCommercial-NoDerivs (CC-BY-NC-ND)02http://creativecommons.org/licenses/by-nc-nd/4.0/0101Maverick MoviesNew Line Cinema and the Transformation of American Film1A01Daniel HerbertDanielHerbertUniversity of MichiganDANIEL HERBERT is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.01eng0029603010110300Maverick Movies tells the improbable story of New Line Cinema, a company that cut a remarkable path through the American film industry and movie culture. Founded in 1967 as an art film distributor, New Line made a small fortune running John Waters’s Pink Flamingos at midnight screenings in the 1970s and found reliable returns with the Nightmare on Elm Street franchise in the 1980s. By 2001, the company competed with the major Hollywood studios and reached global box office success with the Lord of the Rings franchise. Blurring boundaries between high and low culture, between independent film and Hollywood, and between the margins and the mainstream, New Line Cinema epitomizes Hollywood’s shift in focus from the mass audience fostered by the classic studios to the multitude of niche audiences sought today.“At long last, a top film scholar takes a deep dive into New Line Cinema’s remarkable and most unlikely history. Mining a wealth of primary sources and trade press accounts, and with access to New Line’s renegade founder Bob Shaye himself, Daniel Herbert deftly recounts the company’s rags-to-riches saga and firmly situates New Line as one of the most important Hollywood studios in the past half century.” — THOMAS SCHATZ, author of The Genius of the System: Hollywood Filmmaking in the Studio Era“Exhibiting the same archival dexterity he brought to Videoland, Herbert reconsiders how New Line’s eclecticism both predicted and reflected broader changes in US film culture of the late twentieth century. This book will revitalize the field of distribution studies.” — CAETLIN BENSON-ALLOTT, author of The Stuff of Spectatorship: Material Cultures of Film and Television“Focusing on New Line Cinema, an indie outfit rooted in 1960s college-campus film culture that in the 1990s briefly became the tail that wagged the dog at the WB, Herbert crafts a compelling road map of the volatile movie industry of postclassical Hollywood.” — JON LEWIS, author of Road Trip to Nowhere: Hollywood Encounters the CountercultureDANIEL HERBERT is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.20200Maverick Movies tells the improbable story of New Line Cinema, a company that cut a remarkable path through the American film industry and movie culture. Founded in 1967 as an art film distributor, New Line made a small fortune running John Waters’s Pink Flamingos at midnight screenings in the 1970s and found reliable returns with the Nightmare on Elm Street franchise in the 1980s. By 2001, the company competed with the major Hollywood studios and reached global box office success with the Lord of the Rings franchise. Blurring boundaries between high and low culture, between independent film and Hollywood, and between the margins and the mainstream, New Line Cinema epitomizes Hollywood’s shift in focus from the mass audience fostered by the classic studios to the multitude of niche audiences sought today.“At long last, a top film scholar takes a deep dive into New Line Cinema’s remarkable and most unlikely history. Mining a wealth of primary sources and trade press accounts, and with access to New Line’s renegade founder Bob Shaye himself, Daniel Herbert deftly recounts the company’s rags-to-riches saga and firmly situates New Line as one of the most important Hollywood studios in the past half century.” — THOMAS SCHATZ, author of The Genius of the System: Hollywood Filmmaking in the Studio Era“Exhibiting the same archival dexterity he brought to Videoland, Herbert reconsiders how New Line’s eclecticism both predicted and reflected broader changes in US film culture of the late twentieth century. This book will revitalize the field of distribution studies.” — CAETLIN BENSON-ALLOTT, author of The Stuff of Spectatorship: Material Cultures of Film and Television“Focusing on New Line Cinema, an indie outfit rooted in 1960s college-campus film culture that in the 1990s briefly became the tail that wagged the dog at the WB, Herbert crafts a compelling road map of the volatile movie industry of postclassical Hollywood.” — JON LEWIS, author of Road Trip to Nowhere: Hollywood Encounters the CountercultureDANIEL HERBERT is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.30400Introduction: New Line Cinema and the Shape of the Modern Movie Business “Take a Film Where It Will Be Most Appreciated”: The First Decade of New Line Cinema “So-Called Ancillary Markets”: New Line Takes the Margins to the Mainstream “Evolutions of Identity”: New Line and the Transformative 1990s “Upscale” Cinema: Fine Line Features and the Indie Boom of the 1990s One Franchise to Rule Them All: New Line and The Lord of the Rings Conclusion: Legends of the Film Industry43000Maverick Movies tells the improbable story of New Line Cinema, a company that cut a remarkable path through the American film industry and movie culture. Founded in 1967 as an art film distributor, New Line made a small fortune running John Waters’s Pink Flamingos at midnight screenings in the 1970s and found reliable returns with the Nightmare on Elm Street franchise in the 1980s. By 2001, the company competed with the major Hollywood studios and reached global box office success with the Lord of the Rings franchise. Blurring boundaries between high and low culture, between independent film and Hollywood, and between the margins and the mainstream, New Line Cinema epitomizes Hollywood’s shift in focus from the mass audience fostered by the classic studios to the multitude of niche audiences sought today.“At long last, a top film scholar takes a deep dive into New Line Cinema’s remarkable and most unlikely history. Mining a wealth of primary sources and trade press accounts, and with access to New Line’s renegade founder Bob Shaye himself, Daniel Herbert deftly recounts the company’s rags-to-riches saga and firmly situates New Line as one of the most important Hollywood studios in the past half century.” — THOMAS SCHATZ, author of The Genius of the System: Hollywood Filmmaking in the Studio Era“Exhibiting the same archival dexterity he brought to Videoland, Herbert reconsiders how New Line’s eclecticism both predicted and reflected broader changes in US film culture of the late twentieth century. This book will revitalize the field of distribution studies.” — CAETLIN BENSON-ALLOTT, author of The Stuff of Spectatorship: Material Cultures of Film and Television“Focusing on New Line Cinema, an indie outfit rooted in 1960s college-campus film culture that in the 1990s briefly became the tail that wagged the dog at the WB, Herbert crafts a compelling road map of the volatile movie industry of postclassical Hollywood.” — JON LEWIS, author of Road Trip to Nowhere: Hollywood Encounters the CountercultureDANIEL HERBERT is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.52000Open Access01000302https://storage.googleapis.com/rua-ucp/files/media/cover_images/17ae50e1-a8e7-4a4e-88f1-ca10ea46740b.png1030610.1525/luminos.170.aCreative Commons Attribution-NonCommercial-NoDerivs (CC-BY-NC-ND)02http://creativecommons.org/licenses/by-nc-nd/4.0/Chapter0101Introduction: New Line Cinema and the Shape of the Modern Movie Business1A01Daniel HerbertDanielHerbertUniversity of MichiganDANIEL HERBERT is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.01eng12000Open Access2030610.1525/luminos.170.bCreative Commons Attribution-NonCommercial-NoDerivs (CC-BY-NC-ND)02http://creativecommons.org/licenses/by-nc-nd/4.0/Chapter0101“Take a Film Where It Will Be Most Appreciated”: The First Decade of New Line Cinema1A01Daniel HerbertDanielHerbertUniversity of MichiganDANIEL HERBERT is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.01eng12000Open Access3030610.1525/luminos.170.cCreative Commons Attribution-NonCommercial-NoDerivs (CC-BY-NC-ND)02http://creativecommons.org/licenses/by-nc-nd/4.0/Chapter0101“So-Called Ancillary Markets”: New Line Takes the Margins to the Mainstream1A01Daniel HerbertDanielHerbertUniversity of MichiganDANIEL HERBERT is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.01eng12000Open Access4030610.1525/luminos.170.dCreative Commons Attribution-NonCommercial-NoDerivs (CC-BY-NC-ND)02http://creativecommons.org/licenses/by-nc-nd/4.0/Chapter0101“Evolutions of Identity”: New Line and the Transformative 1990s1A01Daniel HerbertDanielHerbertUniversity of MichiganDANIEL HERBERT is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.01eng12000Open Access5030610.1525/luminos.170.eCreative Commons Attribution-NonCommercial-NoDerivs (CC-BY-NC-ND)02http://creativecommons.org/licenses/by-nc-nd/4.0/Chapter0101“Upscale” Cinema: Fine Line Features and the Indie Boom of the 1990s1A01Daniel HerbertDanielHerbertUniversity of MichiganDANIEL HERBERT is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.01eng12000Open Access6030610.1525/luminos.170.fCreative Commons Attribution-NonCommercial-NoDerivs (CC-BY-NC-ND)02http://creativecommons.org/licenses/by-nc-nd/4.0/Chapter0101One Franchise to Rule Them All: New Line and The Lord of the Rings1A01Daniel HerbertDanielHerbertUniversity of MichiganDANIEL HERBERT is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.01eng12000Open Access7030610.1525/luminos.170.gCreative Commons Attribution-NonCommercial-NoDerivs (CC-BY-NC-ND)02http://creativecommons.org/licenses/by-nc-nd/4.0/Chapter0101Conclusion: Legends of the Film Industry1A01Daniel HerbertDanielHerbertUniversity of MichiganDANIEL HERBERT is Associate Professor in the Department of Film, Television, and Media at the University of Michigan and author of Videoland: Movie Culture at the American Video Store.01eng12000Open Access01URLhttps://www.luminosoa.orgUniversity of California Press01University of California Press01Publisher’s corporate websitehttps://www.luminosoa.org02Publisher’s website for a specified workhttps://www.luminosoa.org/books/m/10.1525/luminos.170California040120231121The Author(s)02WORLD0615978-0-520-38235-0WORLD11Unknown36Supplier’s website for a specified workhttps://www.luminosoa.org29Supplier’s website: download the titlehttps://www.luminosoa.org/books/187/files/7cd072ae-2918-4025-9fe5-cf23abafd5f6.mobi20082023112101